Bharatcraft.com – Business Logistics System for an Online Selling Store

Bharatcrafts.com is a vertical portal for handicrafts from all over India. The portal is into online selling of handicrafts. This is a B2B and B2C portal. This company has no physical stores. They outsource 100 per cent of their product from the craftspeople and the same is then dispatched to the ultimate customer through

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Phantom Glass Ltd – Seeking Solution to Curb Wasteful Warehousing Practices

In the year-ending review meeting called by Anil Jhunzunwala, MD, on 15 April 2001, Mahesh Pra- shad, General Manager, in charge of logistics, was pulled up by Ms Priyanka Agarwal, VP (Finance), who expressed her concern over the increased level of finished goods inventory that was creating cash flow problems. She also made remarks

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N-Joy Tobacco Company – Aiming at Best Practices in Distribution

“Smoking is injurious to health”—a warning punch line, the statutory requirement that all tobacco manufacturers should print on all tobacco products leaving their factory. The warning is not deter­ring the smokers as is seen from the increasing consumption of cigarettes in the country. India is the second largest smoking market in the world consuming

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Jolly Snack Food Products Company – A Case for Freight Rationalization

Snack food market in India is growing at 25-30 per cent per year. This is what the organized sec­tor believes. The unorganized sector dominates nearly 50 per cent of the market. The local play­ers sell both branded and unbranded products that are 20-25 per cent cheaper than the national brands. The unbranded products are

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Kapil Health Food Products – Mapping the Supply Chain for Weak Linkages

A recent survey conducted by a leading Indian business magazine shows that health food products is one of the fastest growing industries in India. It is growing at 15-18 per cent per annum. The growing health consciousness among the educated families, particularly in the urban areas, is con­tributing to the growth of health food

Priya Namak Company – Revamping the Distribution Structure

The case of Priya Namak Company (PNC) deals with the distribution and packaging decision at multiple demand points of iodized salt. The supply is done from the source plant located on the west coast of Gujarat. At Priya Namak common salt is extracted from seawater through the natural evaporation process using sun heat. The

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Cadbury Products – Lean Supply Chain through Demand Management

Sugar confectionary has seen a transformation with the conventional chocolate Eclair complement­ed by a host of fruit-filled, soft-centred, coffee, cream and caramelized candies. Broadly, the entire confectionary market can be divided into seven major categories, namely hard boiled (HBC), tof­fees, eclairs, chewing gum, bubble gum, mint and lozenges. The entire confectionery market in India

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MWC Ltd. – Looking Beyond the Role of Warehousing

1. Warehousing Industry Warehouses in India are divided into two broad categories: (1) warehouses for agricultural pro­duce and (2) warehouses for manufactured products. The warehouses for food grain storage are well organized, as these are mostly under government control. There are two major public ware­housing organizations, e.g. Central Warehousing Corporation and the State Warehousing

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ROX Doc-Care – Meeting Market Requirements of Document Warehousing

ROX Doc-Care (RDC) offers a complete documentation management solution for any organization in India. This Indian venture was started by a group of young professionals for providing the ser­vices of warehousing for storage, handling and retrieval of the physical documents over a period, as specified by the depositing company. In today’s cost-conscious and competitive

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Gattu Welding Electrodes – Restructuring Warehousing Network

Welding is the most common and important process for joining the metallic shapes in the fabrication industry. It may be done for production or maintenance purpose in the manufacturing establishment or on the project site. The process involves metallic fusion at a high temperature, which is near to the melting point of the basic

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Suman Crop Protection – Moving to the Cost-Effective and Efficient Logistics System

1. CROP PROTECTION INDUSTRY The crop protection (CP) industry plays a vital role in Indian agriculture by preventing and reduc­ing crop loss before and after harvesting. A broad and common categorization of CP products (pesticides) is insecticides, herbicides, fungicides, rodenticides and fumigants. Another useful cat­egorization is technical pesticides and formulations. India is one of

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Ashwini Pharma Pvt. Ltd. – A Case of Logistical Packaging for Exports

This case of the pharmaceutical formulation manufacturer deals with the decision on logistical packaging. One of the often-neglected aspects in the movement of goods is the packaging of cargo. The packaging is important as it has a direct bearing on the freight cost. The computation charges are based on two parameters of the consignment,

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Aditya Digital TV – Deciding on Warehouse Locations

Due to liberalization of the Indian economy, the TV industry in India is facing two problems: overcapacity among the local manufacturers and the killing competition on the marketing front. Apart from the national brands of the Indian manufacturers, there are the foreign brands that command a considerable market share, which is worrying the local

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Karan Automotives Company – Restructuring Physical Distribution System

Karan Automotives Co. (KAC) was founded in 1960 to manufacture automotive spark plugs and die­sel fuel injection equipment in India. The company has a virtual monopoly in the products range they manufacture. The other products they manufacture include auto-electrical, special-purpose machines, hydraulic and pneumatic equipment, portable electrical tools, and so on. With the grow­ing

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Mohini Electronics Ltd. – Supply Chain Initiative Reaping Benefits

1. INDIAN CONSUMER DURABLES INDUSTRY The consumer durables industry in India has become highly competitive in the recent past. The entry of large-scale players has irrevocably changed the landscape, serving the Indian consumer like never before with bewildering array of products. Today, in addition to the multiple choices in the models, the products are

Rubber Products – Redesigning Supply Chain on the Technology Platform

Indian tyre industry is at a crossroads due to the various challenges it is facing after the lib­eralization of the Indian economy in 1991. It is a technology-driven industry and very much dependent on rubber as the major raw material input to the final product. Firms that have their rubber plantations have a better

Tushar Enterprises – Consolidating Distribution Systems

Tushar Enterprises is one of the biggest and oldest business houses in the country involved in manufac­turing and trading of pharmaceuticals, consumer durables, FMCG and industrial products. The prod­ucts handled by the company are either commanding number one or two positions in the respective industry sectors. Tushar Enterprises, a proprietary concern, started its activities

Padmini Motors Ltd – A Lean Supply Chain Through the ‘Just-In-Time’ System

After the liberalization of the Indian economy in 1991, the auto sector was one of the first few industries to face stiff competition from the foreign MNCs, who sought a foothold on Indian soil to tap the fast-growing market. The auto manufacturers lost their government protection umbrella and had no other alternative but to

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Dora Ceramic Tiles – Preparing to Meet Supply Chain Challenges of Tomorrow

Ceramic Tiles is one of the few Indian industries having a very high growth potential. This is due to the rapid changes in lifestyles and tastes of the people during the last 10 years. Tiles (wall and flooring) have been accepted as lifestyle products and are used for the interior decoration of houses. From

Shree Cements – Freight Reduction through Transportation Mix

India perhaps is the only country in the world offering incentives for setting up cement plants. But these tax incentives often give an unfair advantage to the new players by allowing them to retain the sales tax collected from consumers. The players use these incentives to penetrate the market by undercutting their competitors and

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