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Umberto Eco was one of these professors. In 1977, just before he became famous for The Name of the Rose, he wrote a small handbook to help struggling students. How to Write a Thesis has been in print for over 40 years. Used and beloved by generations of students

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Corporate Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of

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Sales Management: Meaning, Objectives, Functions, Scope, Process, Determinants, Tools and Other Details
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Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These are also typically the goals and performance indicators of sales management. Sales manager is the typical title of someone

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Retail Management: Definition, Processes, Best Practices
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Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Such management saves time and ensures the customers easily locate

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International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries. Transactions of economic resources include capital, skills, and people for the purpose of the international production of physical goods and

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E-commerce (also known as electronic commerce) Business is the process of buying and selling of products or services, making money transfers, and transferring data over an electronic medium (Internet). This network allows people to do business without the constraint of distance and time. There are various types of online business

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Enterprise Project Management: meaning, benefits, process and best practices
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Traditional project management is the process of leading the work of a team to achieve goals and meet success criteria at a specified time. Enterprise project management puts the focus on the enterprise, prioritizing and highlighting its business goals and managing and grouping projects to ensure they meet those broader organizational

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Logistics Management: meaning, functions, importance, process and best practices
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Logistics refers to the overall process of managing how resources are acquired, stored, and transported to their final destination. Logistics management involves identifying prospective distributors and suppliers and determining their effectiveness and accessibility. This is the process of strategically managing the procurement, movement and storage of materials, parts and finished

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Supply Chain and Supply Chain Management
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A supply chain is a network between a company and its suppliers to produce and distribute a specific product to the final buyer. This network includes different activities, people, entities, information, and resources. The chain also represents a series of steps involved to get a product or service to the

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Management Information System
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Management Information System (MIS) is the study of people, technology, organizations, and the relationships among them. MIS professionals help firms realize maximum benefit from investment in personnel, equipment, and business processes. MIS is a people-oriented field with an emphasis on service through technology. If you have an interest in technology

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How to Write a Thesis?
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SPSS means “Statistical Package for the Social Sciences” and was first launched in 1968. Since SPSS was acquired by IBM in 2009, it’s officially known as IBM SPSS Statistics but most users still just refer to it as “SPSS”. SPSS is software for editing and analyzing all sorts of data. These data may come

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