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Qualitative Research: Definition, Types, Methods and Examples

Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication. This method is not only about “what” people think but also “why” they think so. For example, consider a convenience store looking to improve its patronage. A systematic observation concludes that the number of men visiting this store are more. One good method to determine why women were not visiting the store is to conduct an in-depth interview of potential customers in the category.

09
Sep
Qualitative methods: what and why use them?

Qualitative methods, as the name indicates, are methods that do not involve measurement or statistics.  Because the natural sciences have had such resounding success with quantitative methods, qualitative methods are sometimes looked down upon as less scientific.  That is, of course, a mistake.  Qualitative methods have been in use in philosophy, sociology, and history for centuries, and

09
Sep
Difference Between Qualitative and Quantitative Research

If the subject into which you conduct research is a scientific subject or topic, then the research methods include experiments, tests, the study of many other results of different experiments performed earlier about the topic or the subject and the like. On the other hand, research methodology about the scientific topic involves the techniques regarding

09
Sep
Choosing a Research Approach: Qualitative or Quantitative?

Researchers have to decide what type of approach they want to use to collect and to analyze their data. In other words, how they are going to tackle the empirical side of their research. We begin this section by examining what distinguishes a qualitative from a quantitative approach. We then show how these two approaches

26
Jul
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  • Home
  • Corporate Management
    • Entrepreneurship
      • Startup
      • Entrepreneurship
      • Growth of firm
    • Managing primary activities
      • Marketing
      • Sales Management
      • Retail Management
      • Import – Export
      • International Business
      • E-commerce
      • Project Management
      • Production Management
      • Quality Management
      • Logistics Management
      • Supply Chain Management
    • Managing support activities
      • Strategy
      • Human Resource Management
      • Organizational Culture
      • Information System Management
      • Corporate Finance
      • Stock Market
      • Accounting
      • Office Management
  • Economics of Firm
    • Theory of the Firm
    • Management Science
    • Microeconomics
  • Research Methodology
    • Methodology
      • Research Process
      • Experimental Research
      • Research Philosophy
      • Management Research
      • Writing a thesis
      • Writing a paper
    • Qualitative Research
      • Literature Review
      • Interview
      • Case Study
      • Action Research
      • Qualitative Content Analysis
      • Observation
      • Phenomenology
    • Quantitative Research
      • Statistics and Econometrics
      • Questionnaire Survey
      • Quantitative Content Analysis
      • Meta Analysis
      • Statistical Software
        • STATA
        • SPSS
        • SEM-AMOS
        • SmartPLS
        • Eviews
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