Allen Specialty Company: Manufacturer of Writing Supplies – Coordination of Advertising, Sales Promotion, and Selling
Allen Specialty Company, located in Detroit, Michigan, manufactured a line of ballpoint pens, and mechanical pencils and, in the past five years, had added a line of stationery. Allen products were sold to stationery and office supply wholesalers and retailers, as well as to department stores, discount houses, drugstores, variety stores, and supermarkets. A