Ethical Analysis

When confronted with a situation that seems to present ethical issues, how should you analyze it? The following five-step process should help:

1. Identify and describe the facts clearly Find out who did what to whom and where, when, and how. In many instances, you will be surprised at the er­rors in the initially reported facts, and often you will find that simply getting the facts straight helps define the solution. It also helps to get the opposing parties involved in an ethical dilemma to agree on the facts.

2. Define the conflict or dilemma and identify the higher-order values involved Ethical, social, and political issues always reference higher values. The parties to a dispute all claim to be pursuing higher values (e.g., freedom, privacy, protection of property, or the free enterprise system). Typically, an ethical issue involves a dilemma: two diametrically opposed courses of action that support worthwhile values. For example, the chapter-opening case study illustrates two competing values: the need to make organizations more efficient and cost-effective and the need to respect individual privacy.
3. Identify the stakeholders Every ethical, social, and political issue has stake­holders: players in the game who have an interest in the outcome, who have invested in the situation, and usually who have vocal opinions. Find out the identity of these groups and what they want. This will be useful later when designing a solution.
4. Identify the options that you can reasonably take You may find that none of the options satisfy all the interests involved but that some options do a better job than others. Sometimes arriving at a good or ethical solution may not always be a balancing of consequences to stakeholders.
5. Identify the potential consequences of your options Some options may be ethi­cally correct but disastrous from other points of view. Other options may work in one instance but not in similar instances. Always ask yourself, “What if I choose this option consistently over time?”

Source: Laudon Kenneth C., Laudon Jane Price (2020), Management Information Systems: Managing the Digital Firm, Pearson; 16^th edition.