As mentioned at the beginning of this chapter, in qualitative research you can only explore the spread of the attitudes. Whatever methods of data collection you use — in-depth interviewing, focus group, observation — you can explore the diversity in the attitudes but cannot find other aspects like: how many people have a particular attitude, the intensity of a particular attitude, or overall what the attitude of a person is. Qualitative methods are therefore best suited to explore the diversity in attitudes.
Source: Kumar Ranjit (2012), Research methodology: a step-by-step guide for beginners, SAGE Publications Ltd; Third edition.
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Why viewers still make use of to read news papers when in this technological globe all is existing on web?