Ethnographic methods: research settings

Ethnographic research can be done wherever people interact in ‘natural’ group settings. Bringing people together for a specific purpose in controlled laboratory settings is a valid technique for experimental research, but it is not ethnographic. True ethnography relies on the ability of a researcher to interact with and observe people as they essentially go about their everyday lives. As noted in Chapter 1, ethnography was developed for use in small-scale, culturally isolated communi­ties. It later expanded for use in well-defined enclave communities (defined by race, ethnicity, age, social class, and so on) within larger societies. In our own time it has expanded still further to encompass ‘communities of interest’ (groups of people who share some common factor – e.g. they are all college-educated women diagnosed as HIV-positive – even if they do not regularly interact with one another) and even ‘virtual communities’ (formed in ‘cyberspace’ rather than in traditional geographic space).

Source: Angrosino Michael (2008), Doing Ethnographic and Observational Research, SAGE Publications Ltd; 1st edition.

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