Organizations have now been applying technologies based on the Internet, World Wide Web and wireless communications to transform their businesses for over 15 years since the creation of the first web site (http://info.cern.ch) by Sir Tim Berners-Lee in 1991. Deploying these technologies has offered many opportunities for innovative e-businesses to be created based on new approaches to business. Table 1.1 highlights some of the best-known examples and in Activity 1.1 you can explore some of the reasons for success of these e-businesses.
For the author, e-business and e-commerce is an exciting area to be involved with, since many new opportunities and challenges arise yearly, monthly and even daily. Innovation is a given, with the continuous introduction of new technologies, new business models and new communications approaches. For example, Google innovates relentlessly. Its service has developed a long way since 1998 (Figure 1.1) with billions of pages now indexed and other services such as web mail, pay per click adverts, analytics and social networks all part of its offering. Complete Activity 1.1 or view Table 1.1 to see other examples of the rate at which new innovations occur.
Source: Dave Chaffey (2010), E-Business and E-Commerce Management: Strategy, Implementation and Practice, Prentice Hall (4th Edition).
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