Trading Online

The website is the main tool of communication in the online market, and it is thus impor­tant to invest sufficient resources in building an attractive website with good content (some importers also use eBay, Amazon, and Craigslist to market their products). It has to be fully functional (can upload images, accept payments), have updated information, load quickly, and be customer-friendly. If you are not familiar with Web designs, you can always hire a Web designer. Besides interactivity (interaction between the site and user), other attrac­tive features of a website include personalization (advice, product selection), notification of product availability, a newsletter, and search capability (from the home page), as well as clear notification of shipping, taxes, and other charges.

You can market your website through Google, Facebook, Twitter, Pinterest, blogs, or You­Tube. It is also important to note the following pertinent issues:

  • Registering your domain name: It is good to pick and register a domain name that peo­ple can easily remember.
  • Hosting the website: There are a number of companies that will host your site for a mod­est annual fee. Make sure they offer technical support.
  • Promoting your website: You can promote the site by enhancing its ranking through website optimization. You can also use social media such as Facebook and YouTube as well as search engines such as Google and Yahoo.

Source: Seyoum Belay (2014), Export-import theory, practices, and procedures, Routledge; 3rd edition.

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