Sources of External Information

A wealth of strategic information is available to organizations from both published and unpub­lished sources. Unpublished sources include customer surveys, market research, speeches at pro­fessional and shareholders’ meetings, television programs, interviews, and conversations with stakeholders. Published sources of strategic information include periodicals, journals, reports, government documents, abstracts, books, directories, newspapers, and manuals. A company website is usually an excellent place to start to find information about a firm, particularly on the Investor Relations web pages.

There are many excellent websites for gathering strategic information, but three that the authors use routinely are:

  1. http://finance.yahoo.com
  2. hoovers.com
  3. http://globaledge.msu.edu/industries/

An excellent source of industry information is provided by Michigan State University at http://globaledge.msu.edu/industries/. Industry profiles provided at that site are an excellent source for information, news, events, and statistical data for any industry. In addition to a wealth of indices, risk assessments, and interactive trade information, a wide array of global resources are provided.

Most college libraries subscribe to many excellent online business databases that can then be used free by students to gather information to perform a strategic management case analysis. Simply ask your reference librarian. Especially good sources of information are described in Table 3-8.

Source: David Fred, David Forest (2016), Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Pearson (16th Edition).

One thought on “Sources of External Information

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