The Internationalization Case Study of LG Electronics
1. About the Firm LG Electronics (LG) is the second largest Korean Chaebol in consumer electronics after Samsung. Established in 1958, LG was originally known under the brand Lucky Goldstar. During the 1960s, LG produced Korea’s first radios, television sets, refrigerators, washing machines, and air conditioners. In 1995, renamed LG Electronics, the Korean conglomerate