Corporate Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers will approach the planning stage of marketing.
The ‘marketing concept’ proposes that to complete its organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith’s book The Wealth of Nations but would not become widely used until nearly 200 years later. Marketing and Marketing Concepts are directly related. The term of Corporate Marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers’ needs and wants.
9 thoughts on “Corporate Marketing Management”
Tremendous issues here. I’m very satisfied to look your post.
Thanks a lot and I’m having a look forward to touch you.
Will you please drop me a e-mail? 0mniartist asmr
Thanks for sharing your thoughts on why. Regards
I need to to thank you for this great read!! I absolutely loved every little bit of it.
I’ve got you saved as a favorite to check out new stuff you post…
It’s hard to come by educated people on this subject, but you seem like you know what
you’re talking about! Thanks
Thanks very interesting blog!
I enjoy the efforts you have put in this, thankyou for all the great blog posts.
This actually answered my drawback, thanks!
Hi, Neat post. There is an issue with your web site in internet explorer, would check thisK IE still is the market leader and a good component of other people will leave out your excellent writing due to this problem.
Hello, you used to write great, but the last several posts have been kinda boring… I miss your super writings. Past few posts are just a little bit out of track! come on!